If you’re a content creator who wants to get exponentially more engagement, response, and “brand power” from your own content, then this article will highlight how.

Here is the story:

A couple of years ago, I had created a niche-based digital course created for a small section of my audience, that didn’t even come close to my other courses’ sales. So after I sold it, I told my small band of customers where they might consume this content on my website, and went about my business as usual.

But right after that, something very odd began to happen.

My little “niche” product hardly anyone bought got more than 10 times more engagement than all my most popular courses combined.

At first I thought I have to have accidentally hit some kind of “nerve” with my list.

After all, I was getting many times more people consuming & completing the course, engaging with me about it, asking questions, and giving feedback than I ever got from my far more popular products. So I decided to ask my customers what it had been concerning this particular course that was so engagement-worthy. This way, I possibly could do more of whatever it had been the next time. Much to my ego’s disappointment, it had nothing in connection with the grade of his course. Nor had I magically stumbled onto some kind of secret demand in my list. Dennis Social Media Channel was all due to an extremely embarrassing “rookie” tech mistake that was especially humiliating for a world renown software developer & former Navy nuclear engineer who prides myself on my focus on detail. You see, what happened was, I had create my product in a WordPress site and foolishly forgot to set the security permissions to safeguard the content from being illegally downloaded & shared. This can be a first thing any responsible online marketer or software developer does. Not doing so was as negligent being an airline pilot not checking to ensure there’s fuel in the tank before taking off. And it proved my customers – being tech developers, and more software savvy compared to the norm – not only started downloading my content (instead of eating it through their desktop computers as I intended)… but they knew how exactly to easily copy that content onto their phones. That has been why I was getting so much engagement, more questions asked, and lots of feedback.

However, it had been not due to any “genius” on my part – but as the content was readily available on their mobile devices.

Quite simply:

That content was simply easier & far more convenient to consume.

Naturally, I took this marketing “intel” and started making my other courses, group coaching, and trainings easier to access on a phone. And while that certainly got better results, more engagement, new back-end sales, and much more overall business… it wasn’t getting my content that same “feeding frenzy” sort of engagement my little niche product got. So after a little more experimenting & testing, and speaking with my customers, and digging into the research about optimal learning & how the human brain wants to engage with content… I discovered another important little bit of the puzzle. And what I discovered was, in order to get that elusive hyper-engagement I was chasing, it wasn’t enough to simply make that content easy to get at on my customers’ phones by making my sites “mobile-optimized” or “mobile responsive” or “mobile friendly.” No, in order to get those extreme degrees of engagement…

That content had to specifically be delivered in the mobile app.

What had happened originally was this:

My customers were copying this content into iTunes, YouTube, along with other media player apps on the phones, and consuming the content through those apps, not their cellular phone web browsers. And this one, laughably simple change in the manner I was delivering content drastically overhauled my entire business, just how my customers & clients engaged with me, and my overall sales. After that, I got enthusiastic about mobile learning & selling and did a “deep dive” in to the subject. I began by examining research done by one of the most brilliant tech engineers at prestigious billion dollar software, hardware, & tech companies. In this research I found out lots of interesting facts I’d never heard before – including during all my years as a developer, even though creating multi-million dollar marketing, SEO, and email & website automation campaigns with a couple the most sophisticated software systems on earth.

For example, I learned:

The average indivdual touches their phone nearly 3,000 times each day

Those same peoples’ phones are always within 3-feet of these – including when sleeping, eating, driving, traveling, flying, hiking, working, looking forward to appointments, exercising, walking your dog, watching TV, playing with their kids, shopping, laying awake during the night plagued with insomnia, at parties, sitting in the bar, or even when in the bathroom

70%+ of all digital content is now consumed on cell phones
A whopping 92% of the time spent on a phone is within an app, NOT in a web browser
Less than 8% of individuals log into a website via a browser on their phone to consume
courses, entertainment, or other content (which is why, for instance, Facebook course completion rates are an abysmal 4% typically) – yet web-based browsers and desktop apps remain how the the greater part of businesses deliver their content
Well over 600,000 websites are created per DAY, creating armies of competition available on the market, while only around 60,000 mobile apps are published in the Apple & Google Play stores per MONTH (and roughly 1/3 of those are just updates, not completely new mobile apps) where there is dramatically less competition
All of which means, hardly anyone in any niche or in virtually any industry is offering their content on a legitimate mobile app… even though that is where all of your clients & customers are going, where they want to consume & build relationships content, and most importantly… where they clearly prefer to buy your content.
What exactly does all of this mean for you?
It means in case you are one of the few businesses who delivers and sells your articles in the best mobile app (and not just a “mobile optimized” site or a cheaply made desktop app pretending to be always a mobile app)… where your clients & customers are already, and where they would rather consume and pay for content… you automatically have an enormous, “built-in” advantage over-all the businesses who don’t have a mobile app. Similar to early website adopters had an enormous built-in advantage over businesses who didn’t have a website.

And that’s simply for starters.

I also quickly realized the importance of a small business having your own app developed, instead of relying on & sending your customers & clients to iTunes, YouTube, Facebook, Vimeo, or any other company’s mobile app platform to deliver your paid or free content. This way, it is possible to stop sending your hard won customers to those companies and their “worlds” – with all the distractions, third party ads, privacy breaches, de-platforming, and where your competition are always battling it out with one another for attention. And instead, it is possible to send your visitors, clients, & results in YOUR world, where there’s no competition, and where you’re the only one they are paying any attention to while they are inside your app.