Renting video equipment can save you a lot of money in the long run. It allows you to avoid the high cost of purchasing equipment that will only be used on a few projects.
Plus, you get to network with other filmmakers and production crews that can lead to future passion projects or even business opportunities. So how do you decide if buying or renting is right for your business?
- Corporate Video
Corporate video production is a great way to build a brand. It allows a business to connect on an emotional level with potential clients, which has a much higher return on investment than other types of marketing alone.
Having a well-made and engaging corporate video can help a company stand out from its competition. These videos can be used for a variety of reasons, including:
A successful corporate video requires several stages of production. Pre-production involves planning out the concepts and script for your video. This includes storyboarding and casting. During the shooting stage, a director will work with a crew and various actors. On smaller projects, the director may also be in charge of coordinating set design, wardrobe, and hair-and-makeup. Once the filming is done, post-production includes editing and sound design.
- Event Video
Videography equipment is vital for capturing the right footage for event videos. This equipment includes audio visual equipment which is used to display information on screens and walls so that everyone can see it clearly. It also includes lighting systems that set the mood and increase visibility during events.
Working with an experienced video production team will ensure that the final product is engaging for viewers and draws attention to your business or organization. They will know all the nitty-gritty details of creating a compelling story and are well versed in a variety of filming techniques to help your video stand out from the competition.
Create behind-the-scenes equipment maintenance videos that showcase your commitment to keeping your video equipment rentalin pristine condition. Share these videos on your website and social media channels to build trust with potential customers.
- Music Video
Unlike cinematic travel vlogs or short films that non-professional creators produce, music videos require sound-related equipment. It is possible to make a quality music video without having professional-grade gear, but renting specific audio equipment can help to create a professional look and feel to your final product.
A camera is essential to all types of video production, but many other tools are needed for a successful shoot. This includes things like dollies, additional camera lenses, media and lighting options for different scenes.
Purchasing these specialized pieces of equipment can quickly run into the thousands of dollars, so renting them is a much more cost-effective option. Especially since newer models of equipment come out every year. Renting equipment also allows you to try out a piece of equipment before making the commitment to buy it.
- Promotional Video
Promotional videos can help you showcase your products, services and expertise. They can also help you build brand loyalty and credibility by building trust and confidence with your audience. High-quality video and audio quality will help to drive engagement, whereas poor content may have a negative impact on your business and brand reputation.
Having the right equipment is essential, but purchasing and storing all of the necessary filming equipment can be a huge financial investment for any business. Renting professional equipment can be more cost-effective and a more flexible option for businesses that work with different types of projects and clients. It can also reduce the risk of expensive equipment loss or damage. Renting equipment also gives you the flexibility to adapt quickly when unforeseen challenges arise.
- Educational Video
Video is a great tool for education, especially when it centers around lessons that would traditionally be presented during classroom time. By making these videos available online, students can access the content at their own pace and work through it on their own.
Educators can take advantage of dual coding in the brain, which helps to retain information by pairing visual and audio stimuli. Storytelling, relatable scenarios, and characters can help engage the audience and keep them engaged while teaching them a new concept or lesson.
Educational videos can also include demonstration videos that show how to properly use certain equipment, as well as behind-the-scenes equipment maintenance videos. This can help build trust and confidence in your brand by showcasing how dedicated you are to the safety and quality of your rentals.