Remember when we last brought up sustainable marketing we looked at precisely how PlanetArk and the particular Direct Marketing Organization in the UNITED KINGDOM were publicising the message of sustainability. And that we also noted the conflict associated with interest that arises with direct mail.

Now I’d such as to look at how stationery in addition to how you utilize it affects environmental surroundings also.

4 Ways Your Stationery Hits Typically the Environment

Marketing and marketing-related activities take in a massive amount associated with ink and paper. There are at least 4 ways that preparing. These include business cards, letters, bills and catalogues which all affect the environment:

Forests themselves
Printer Inks
Dampening solutions
Chlorine
Typically the Forests Themselves

Report production has a new major environmental effect on forests whenever paper fibre is definitely produced from woods cut from virgin forest without replanting. The good media is that a person can encourage lasting paper use by choosing printers who else only use papers from European woods where more bushes are planted compared to felled.

Printer Ink

The most frequent inks are petroleum-based. Using these can easily creates large volumes of volatile organic compounds. (VOC).

Plant dye inks are usually more sustainable. These kinds of are cleaner and richer and more caress resistant than petroleum-based inks. They create a smaller amount of typically the volatile organic compounds. And they’re a similar cost as oil based inks.

Dampening Solutions

Many machines use a dampening solution with superior levels of a new solvent called isopropyl alcohol (IPA). IPA contributes to the Volatile Organic Chemical substance emissions.

Again there is an green alternative. A4 size paper printing device can use a new waterless printing method. That means a dampening solution isn’t required and so no IPA is released.

Chlorine

Chlorine is utilized to bleach report to make this white. The outside effect is the fact positivelly dangerous organic compounds are produced which might be dangerous to life.

Obviously there are a lot of chlorine-free reports that can always be used instead.

The reason why Doesn’t Everyone Employ Sustainable Printing?

The issue of course will be that historically printing presses are actually some sort of major capital investment. That means the printer is certainly not going to refuse or sell the particular press until they are yet to had their money’s worth out associated with it. Any additional way is commercial suicide. That implies unless you find environmentally friendly ink jet printers you’re constrained by simply the machinery in addition to printing technique of the printer you’ve picked

Next time Items look at accurately how you can increase your marketing sustainability with little or even no effort plus with a substantial cost saving! Until then.