The Vehicle Rental Market

The automobile rental sector is a multi-billion dollar sector of the US economic system. The US section of the industry averages about $18.5 billion in profits a year. Right now, there are about one.9 million rental automobiles that service the US section of the industry. In addition, there are several rental agencies in addition to the sector leaders that subdivide the complete revenue, particularly Greenback Thrifty, Budget and Vanguard. Not like other experienced support industries, the rental vehicle business is very consolidated which by natural means places possible new comers at a price-disadvantage because they encounter high enter fees with decreased chance of economies of scale. Additionally, most of the profit is generated by a few corporations which includes Company, Hertz and Avis. For the fiscal yr of 2004, Organization produced $seven.4 billion in complete revenue. Hertz came in 2nd position with about $5.2 billion and Avis with $two.97 in profits.

Stage of Integration

The rental auto business faces a completely various setting than it did five a long time ago. According to Enterprise Travel News, autos are becoming rented until they have accrued 20,000 to thirty,000 miles until they are relegated to the used auto industry whereas the switch-close to mileage was twelve,000 to 15,000 miles 5 many years ago. Due to the fact of gradual industry progress and slim profit margin, there is no imminent threat to backward integration within the market. In truth, between the industry gamers only Hertz is vertically integrated by way of Ford.

Scope of Competition

There are a lot of aspects that condition the aggressive landscape of the car rental sector. Opposition will come from two primary resources throughout the chain. On the vacation consumer’s stop of the spectrum, competition is intense not only due to the fact the market is saturated and properly guarded by industry chief Enterprise, but competition operate at a price drawback along with smaller sized industry shares since Enterprise has recognized a community of sellers more than 90 percent the leisure section. On the corporate section, on the other hand, competitors is very robust at the airports because that phase is underneath limited supervision by Hertz. Due to the fact the industry underwent a huge economic downfall in current a long time, it has upgraded the scale of opposition inside of most of the companies that survived. Competitively talking, the rental vehicle market is a war-zone as most rental companies like Organization, Hertz and Avis between the key gamers have interaction in a struggle of the fittest.


Over the earlier 5 a long time, most corporations have been functioning in the direction of improving their fleet sizes and escalating the level of profitability. car write for us at present the firm with the largest fleet in the US has added 75,000 cars to its fleet considering that 2002 which assist improve its number of amenities to 170 at the airports. Hertz, on the other hand, has included 25,000 automobiles and broadened its intercontinental existence in one hundred fifty counties as opposed to 140 in 2002. In addition, Avis has elevated its fleet from 210,000 in 2002 to 220,000 even with modern financial adversities. Above the several years subsequent the economic downturn, although most organizations throughout the sector had been battling, Enterprise among the business leaders experienced been expanding steadily. For case in point, yearly sales reached $6.3 in 2001, $6.five in 2002, $six.9 in 2003 and $seven.four billion in 2004 which translated into a development charge of seven.2 % a calendar year for the earlier 4 several years. Since 2002, the market has started out to regain its footing in the sector as general product sales grew from $seventeen.9 billion to $18.2 billion in 2003. According to business analysts, the better times of the rental vehicle sector have nevertheless to appear. In excess of the training course of the up coming numerous several years, the industry is envisioned to experience accelerated progress valued at $twenty.89 billion every single calendar year pursuing 2008 “which equates to a CAGR of two.7 % [enhance] in the 2003-2008 period.”


Above the earlier number of years the rental automobile sector has manufactured a fantastic offer of development to facilitate it distribution procedures. These days, there are roughly 19,000 rental areas yielding about one.nine million rental cars in the US. Due to the fact of the progressively abundant number of auto rental spots in the US, strategic and tactical ways are taken into account in buy to insure appropriate distribution all through the market. Distribution requires area inside of two interrelated segments. On the corporate market, the autos are distributed to airports and hotel surroundings. On the leisure phase, on the other hand, autos are dispersed to agency owned services that are conveniently situated in most major roads and metropolitan locations.

Leave a reply

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>